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Theatre North Improves Entry Experiences with Alfred Powered by

North Wollongong, Australia – Theatre North, located in Launceston, Tasmania, is an independent, not-for-profit organisation located at Launceston’s historic Princess Theatre.  Theatre North and have shared a ticketing relationship since 1999, with Theatre North using’s state-of-the-art ticketing software, ProVenue® since 2014. Utilising ProVenue, creates and prepares all of the Theatre North events on their behalf.

The past year and the COVID-19 pandemic brought venues challenges like never before, including temporary closures and new restrictions, and the team at Theatre North was keen to welcome patrons back into the venue for ‘Coming Home’, a community-led fundraiser held in September. With a safety-first approach and eager to meet all of the government recommended guidelines, Theatre North took the opportunity to trial, Alfred™, the mobile all-in-one access control solution. Hayley Dobbs, General Manager Asia Pacific said,

“With so much change in the live experience industry, Theatre North has been strategic by testing new technology and solutions to fit their venue and their patrons.”  

About Alfred

Alfred, developed for android devices is fully integrated with ProVenue and offers patrons a frictionless venue entry experience, streamlining the ticket validation process for both patrons and venue staff. Alfred provides the ability to not only validate traditional barcodes but also validate digital tickets and contactless tickets via the convenience of Near Field Communication (NFC).

Alfred supports complex ticket validation rules such as entry/exit scanning, specific entry restrictions, timed admission, and controlled interior access to areas such as suites and clubs. With centralised, remote management of devices–plus a choice of Wi-Fi and/or cellular data connectivity. Mandy Sheperd, General Manager commented,

“Along with providing additional ticket security, the Alfred scanners allow us to track real-time arrivals and enhance our attendance records. After the trial our Front of House team gave Alfred the thumbs up, and they are now able to check tickets using a safe, touchless, mobile system at all our events”.

The use of Alfred at entry points assisted with COVID related regulations and ensured that patrons were moving through the doors promptly to be seated. The use of Access Control at the Princess Theatre created opportunities for ticket delivery to be expanded, enabling patrons to receive their tickets via Tickets@home, utilise Digital tickets with the ability to add tickets to their mobile wallets, and access the online ticket management portal, MyTickets. Ange Cole, Box office manager said,

“The customer service from the technical support team has been second to none. They have the devices pre-set and talk through the easy operation and any settings we might need to change. The technology also allows for their remote login to provide any technical support we might need at short notice”

After great success with their Alfred trial, the team at Theatre North decided to move forward with the use of Alfred during their end-of-year dance season and as a permanent fixture for shows throughout 2021.

“We are thrilled to assist the Theatre North as they transition to 2021 utilising technology and support.”  

Hayley Dobbs, General Manager Asia Pacific

About Theatre North

Theatre North, located in Launceston, Tasmania, is an independent, not for profit organisation located at Launceston’s historic Princess Theatre. As well as managing the Princess Theatre and Earl Arts Centre, Theatre North presents an annual season of professional performing arts from around Australia. Theatre North is passionate about exciting audiences and providing vibrant and varied experiences as part of the thriving cultural lifestyle enjoyed by the Northern Tasmanian community.

About is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1M live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.

Tampa Bay Rays Introduce Flexible Season Memberships

St. Petersburg, Fla. (Feb. 19, 2021) – The American League Champion Tampa Bay Rays announced a new and innovative Season Membership model powered by As the Rays prepare for the long-awaited return of fans to Tropicana Field for the 2021 regular season, they have adapted to meet new fan needs in ticketing and experiences.

The Membership

New this season, Season Member­ships allow fans a choice of six distinct membership levels, each with its own associated discounts, rewards and seating location options. When fans return to the stands, Season Memberships offer the flexibility to redeem credit for as many games as fans would like to attend in a way that best fits their schedule

“A season membership provides a great way to join the Rays family while receiving tremendous flex­ibility and value, along with priority access to tickets and incredible benefits throughout the year,”

said Rays Vice President of Ticket Sales & Service Jeff Tanzer.


With safety in mind, socially distant seating is a priority for the Rays. They continue to work with Major League Baseball and local public health officials to determine when and how to safely welcome fans back to Tropicana Field. Plans include health and safety protocols, such as reduced capacity, socially distant seating and mandatory face masks.

The Rays intend to announce further information prior to the start of the season. If games are impacted by COVID-19, season members with tickets to impacted games will receive credit to their MyProVenue™ MyTickets™ account for future ticket purchases or as a refund to the original method of payment.

Fan Experience

Fans with memberships can easily log into MyProVenue™ to see details on their membership level and to manage their seating choices.

In addition, current Rays Season Members will be notified in the coming weeks on how to select their new Season Membership package for the 2021 season.

For more information or to purchase a Season Membership, fans can visit, call 888-FAN-RAYS or email

ABOUT is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services at If you are interested in learning more about Memberships & Loyalty programs, or becoming a client, please contact us.

ABOUT Tampa Bay Rays

The Tampa Bay Rays mission is to energize the community through the magic of Rays baseball. The organization is committed to building a strong community bond through meaningful interactions and charitable donations, and has proudly represented Major League Baseball since 1998.

Indianapolis Indians See New Possibilities with CrowdConnectPlus

Founded in 1902 The Indianapolis Indians are a professional Minor League Baseball team based in the International League and the Triple-A affiliate of the Pittsburgh Pirates, the Indians play at Victory Field in downtown Indianapolis, Indiana.

Recently, the Indianapolis Indians, upgraded their email marketing services from CrowdConnect™ to CrowdConnectPlus with The decision to upgrade was based on seeking more advanced ways to efficiently market upcoming events to their patrons and increase their engagement. 

In the fast-moving ticketing space, email is a powerful tool. Email is naturally more captive and provides a direct link to patrons. Building that relationship requires the right tools to create, execute, and track email campaigns, according to the Shayla Smith, Digital Marketing Manager at the Indianapolis Indians, commented that,

“CrowdConnect is so easy to use. Building campaigns requires no prior coding experience. The backend of campaign building is user-friendly and has a great creative library with the ability to reuse hex codes.”

From custom fields to segmentation tools, there is so much opportunity with CrowdConnect to engage patrons with a cadence. All of which was not fully realized until the Indianapolis Indians, added CrowdConnectPlus.  According to Matt Guay, Assistant General Manager of Tickets and Operations “our biggest challenge is to integrate with ProVenue®.”

Now the Indianapolis Indians have the ability to tap into ProVenue patron information seamlessly. By directly synchronizing with ProVenue, CrowdConnectPlus removes the need to work in two systems, automates manual processes, and provides the Indianapolis Indians with key patron data points from ProVenue to optimize campaign performance. Since launching on CrowdConnectPlus, Smith state segmentation us improving and,

“Open rates and click rates are higher and people are buying things more readily.”

In the upcoming season, the Indianapolis Indians look forward to increasing use of A/B testing, building more if/when statements, increasing the number of advanced segments, and re-targeting.

To find out more on CrowdConnect and CrowdConnectPlus, please contact

To find out more about ProVenue and MyProVenue, visit

Follow Up on COVID-19

As the COVID situation continues to unfold, we are humbled by the contributions of our health organizations and caregivers around the world. 

If your organization is working to aid during this trying time and is struggling with online challenges, connect with us. We have the technology to handle high volume responses and are willing and able to help. Contact Us.

ProVenue Exchange 2020

In light of the current global situation and the venue availability we are postponing ProVenue Exchange to later this year. For more venue information, please click here.

Scheduling Events

While millions around the world are ordered to stay home to minimize the risks of spreading COVID-19, many major events have been postponed throughout the globe.  We continue to monitor developments in cooperation with the Centers for Disease Control (CDC), the World Health Organization (WHO), state, and local agencies as it becomes increasingly important to stay connected. 

We strongly encourage everyone to follow national and local guidelines to protect themselves and their communities.  If your venue is anticipating cancelling or postponing a paid ticketed event, we ask that you please alert your representative as soon as possible in order to coordinate issuing patron account credits or refunds should you choose to do so.

Our incident response team is monitoring the situation and remains in contact with our global organization, including: sales, operations, support, and engineering.  We are committed to being available for our clients and partners. To that end, we encourage you to connect with us. Contact Us.

Ticketed Events

If you have questions with regard to any impacted event please contact the venue directly.

As a reminder, our offices and data centers around the globe remain open and operational.  Our customer support organization will maintain the same level of service excellence for our clients, partners, and patrons despite the uncertainty of COVID-19. 

In whatever way you might be coping, know that you are not alone. We’re in this together.

Thank you for the trust and confidence you have in, its products and services.

JF Choti
President & CEO

Further inquiries can be sent to:

Please see the latest information COVID-19 on the following sites:
Centers for Disease Control
World Health Organization

Central Michigan University Sees Success with

Central Michigan University (CMU), began its partnership with in July of 2019.  With a packed schedule of CMU athletic events and performing arts shows across nine venues, over 165,000 patrons enjoy a live experience on campus each year. CMU upgraded to the ticketing platform ProVenue® from at the start of 2019 to improve the patron experience and help increase attendance at all events.

Chantel Barger, Assistant Director of Ticket Central, said,

“Since we began working with, our processes have become much more efficient. ProVenue has been a real time-saver for us as we can build events and set up access control all in one place. Our students and visitors have also been very positive about the move because the platform is so user-friendly, and the entire customer experience is so much better. We are extremely impressed with the technology and everyone at, and we’re really excited for what new features are to come.”

Barger noted that MyProVenue has really helped build “self-service” capabilities for patrons. For example, Ticket Forwarding in MyProVenue allows patrons to forward a purchased ticket to a friend or family member and sends an email confirmation to both parties without engaging the box office.  MyProVenue also allows the patron to recall the ticket or send it back to their account if the friend or family member cannot attend the event.”

Event-entry has also gotten seamless for CMU. According to Barger, since CMU added Alfred powered ticket scanning devices from, event-entry has become “a breeze.”  Alfred is the ticket validation solution from that works seamlessly with ProVenue and MyProVenue.

Bucky Heath, Head of Marketing at, said, “We are delighted to be working with CMU as they are a great example of how our advanced technology can help an organization improve its processes and provide an unrivalled digital ticketing experience for its patrons.”

To find out more about ProVenue and MyProVenue, visit

StellarAlgo and the Registered Developer Program

StellarAlgo joined the Registered Developer Program (RDP) two years ago and has garnered impressive successes in that time. The information available through the RDP complements the innovative Customer Data Platform from StellarAlgo, which helps professional sports and entertainment organizations better understand their fans in order to maximize engagement and revenue.

StellarAlgo’s best-in-class platform allows partners to collate unique data sets into a single customer view to better segment and understand their audiences. From there, the platform predicts patrons’ likelihood to engage with different products and messaging while unlocking valuable insights into patron preferences which partners can action immediately. Making data accessible, timely, and actionable helps their partners get the right marketing message to the right fans at the right time.

Regarding the program and the benefits for StellarAlgo, Vincent Ircandia, Founder and CEO at StellarAlgo explained: “We have created a great partnership with and access to the well-structured data sets and API’s has made our developers’ lives a lot easier.

“The rich data that is provided by ProVenue excites us since our mutual customers are all looking to predict fan behavior. We can develop the data sets to provide predictive fan insights, enabling the venues and organizations to reach a bigger target audience.”

StellarAlgo applied to join the Registered Developer Program for a number of reasons, including the advanced technology solutions provided by, and the clients works with.

Vincent continued:

“ has such as broad array of sports and entertainment properties, and has been doing a great job in those sectors that we also have a vested interest in. So the collaboration made complete sense.  We see what we’re doing as ‘data for good’, and this aligns well with the mission to help grow fan relationships and offer great experiences at venues across the country by understanding audiences better.”

The Registered Developer Program allows verified third-party solutions to seamlessly integrate with the ProVenue® ticketing platform, providing partner venues with limitless access to the most advanced ticketing technology. By utilizing the technology infrastructure as the foundation, the program unites venue personnel, third-party developers and ProVenue experts in collaboration to build reimagined experiences and unsurpassed value to patrons.

Chris Farrar, Director, Product & Partner Management at commented:

“Our work with the StellarAlgo platform has seen our customers improve their engagement with patrons, and is really becoming a key differentiator in growing a dedicated following or fan base.”

To find out more about the Registered Developer Program please contact or click here for more information.® and 3D Digital Venue Bring ‘3D View from Seat’ to Globe Life Field

Globe Life Field, the new home to the Texas Rangers™ beginning in 2020, has been optimized to improve the experience of season ticket holders using 3D technology., through its innovative Registered Developer Program, has partnered with 3D Digital Venue™ to bring 3D design technology to the online sales experience for the Rangers.  

At inception, Globe Life Field was designed with aspirations to be a state-of-the-art venue for Rangers fans and Major League Baseball.  3D Digital Venue worked on this ambitious endeavor using architectural 3D modeling and virtual reality to create the ideal construction plan for the team’s new ballpark.  As part of an overall commitment to utilize advanced technologies, 3D visualization was utilized to resolve potential issues with restricted seat views and undetected design spots, allowing the Rangers to perfect seat positioning at an early stage of development. 

3D Digital Venue uses technology to analyze and understand an accurate seat view.  This technology improved the design for Globe Life Field by adjusting the seat placement for season ticket holders in order to maximize views and enhance the overall experience. and 3D Digital Venue have partnered to apply this 3D design technology to ticketing, optimizing the experience for patrons purchasing tickets online via the MyProVenue interface.

The 3D Digital Venue platform uses video-game engines to generate a 3D virtual reality representation of a venue, as well as a 360° view from each seat.  The seat selection journey starts with a bird’s eye view of the venue, where the user is able to pick a seating section. Once a section is selected, MyProVenue displays seat tiles containing pricing details, as well as an icon for displaying a 3D view from the selected seat. The 360° seat view provides venues with increased visibility of the property, the ability to sell premium areas and provide powerful information to share with performers. 

3D Digital Venue is a member of the Registered Developer Program.  “Through the support within Registered Development Program at,” explains Lluis Pascual, CMO at 3D Digital Venue™, “we have solved issues and are delivering the best experience possible.”

The Registered Developer Program at benefits both venues and third-party solution providers. Developers access the tools necessary to seamlessly integrate their technology with the ProVenue® platform. The program’s REST-based APIs provide partners with real-time access to critical data, helping them continuously innovate ticketing solutions.

Pascual added that client relations have improved as well.

“Being part of the Registered Developer Program has helped us to have a deeper understanding of client needs and have a strong relationship with them.”

Globe Life Field is expected to open for the 2020 season. 
To learn more about the new Texas Rangers or Globe Life Field, visit

To learn more about 3D Digital Venue™, visit and view the 3D Digital Venue Service Guide.

To learn more about how is transforming the future of ticketing through the Registered Development Program, visit

T.Cares Hits a Home Run with Special Olympics in Minor League Baseball™

T.Cares created by® is proud to continue its partnership with Special Olympics, the world’s largest sports organization for children and adults with intellectual disabilities.  This year, worked with Minor League Baseball to create fun and engaging experiences in ballparks across the country.

Starting in New York, the Special Olympics athletes and their families attended a Buffalo Bisons game, with on field access and fun for all. Paris A., Special Olympics athlete, commented about her first experience attending a Minor League Baseball game:

“It was my first time ever. I really liked it because I have never gone before. I enjoyed it with my Special Olympics family. Thank you!”

Randy S., Special Olympics athlete, added:

“I never went with my friends before. We won the game. It was very exciting and fun. Thank you!”

The next event took place in Ohio at the Akron RubberDucks ballpark in August. The RubberDucks welcomed the athletes with a special videoboard message. Peter Chatigny, Hudson Special Olympics, Local Coordinator was delighted to be there on a dog-friendly day, stating,

“Seeing all the different dogs and their owners was entertaining.”

The Durham Bulls™, located in Durham, North Carolina, created an event where Special Olympics athletes and coaches got a one-of-a-kind baseball experience by watching a firework display after the game from the dugout.

Finally, the Memphis Redbirds created an event in September during the National Championship Game at AutoZone Park in Memphis, Tennessee, where Special Olympics athletes met the players, went on the field before the game and met with the team mascot. Check out the video below.

Video courtesy of Eighty Five Creative is grateful to have expanded its partnership with Special Olympicsand Minor League Baseball in 2019 through T.Cares.

For more information about T.Cares and to find out how your charity or project could get involved, visit

For more information on Special Olympics and its athletes, visit

T.Cares Grows Internationally in 2019

With a global footprint, the’s T.Cares program, supports a number of initiatives around the world including the United Kingdom (UK).

Through T.Cares initiative, employees seek to support the communities where they work and live – from charity fundraising and community service, to creating unforgettable experiences for those in need. 

Earlier this year, the UK staff volunteered at Emily’s Star to assemble boxes for neonatal babies and new mothers in the area as part of the charity’s Neonatal Box Project.

The Neonatal Box Project is a new initiative where the Emily’s Star delivered over 6,500 boxes to local and national neonatal units. The boxes created are emergency hospital necessities for families with babies born prematurely or underweight. staff also showed their support by donating ten corporate hospitality tickets for the recent Bristol Rovers vs Milton Keynes Dons game in Sky Bet League One to the Bristol Rovers Community Trust and the ‘Gas Girls’ a Senior and Under 18 soccer team.

The Bristol Rovers Community Trust works with a variety of community offerings on social inclusion, health, education and sports participation projects to give back to the community. 

Most recently, donated four VIP match tickets to the home game against Coventry in Sky Bet League One to the Henry Allen Trust’s Treats and Wishes program.

The Henry Allen Trust was formed in memory of Henry Allen who tragically lost his battle with cancer in October 2013. The family chosen by the trust were treated to a once in a lifetime experience including a full stadium tour pre-match, lunch, field access and were on part of the Man of the Match presentations after the game in Club Platinum. 

For more information about T.Cares and to find out how your charity or project could get involved, visit

T.Cares and Wolf Trap Foundation for the Performing Arts Create VIP Experiences in 2019

2019 was a record year for the T.Cares program created by®. Wolf Trap Foundation for the Performing Arts and the T.Cares program created several unforgettable experiences for Vet Tix and Shriners Hospitals for Children, delivering VIP packages to several deserving guests .

The experience included, premium parking, a complimentary dinner at OVATIONS by America Eats, an open-air restaurant overlooking the meadows at Wolf Trap National Park, a and Wolf Trap giftbag.  Before and after show, guests enjoyed access to the Encore Circle Lounge before heading to the Filene Center to enjoy the show from their premium seats. Guests attended performances by Reba McEntire, Ringo Starr, and Jennifer Hudson. 

The T.Cares program, aims to better the communities where we work and live—from raising funds for various charities, to providing community service.

For more information about T.Cares and to find out how your charity or project could get involved, visit T.Cares on ProVenue. is proud to work with these exceptional organizations: 

Vet Tix a non-profit organization that honors veterans and service members (including Reserve and Guard) by providing access to games and event experiences across the nation. The organization serves more than 21 million military and veterans. For more information on Vet Tix or if you would like to donate, visit

Shriners Hospitals for Children is a network of 22 non-profit medical facilities across North America that seeks to providing exceptional healthcare to children through innovative research, in a patient and family-centered environment. All care and services are provided regardless of the families’ ability to pay. 

Shriners Hospitals for Children is a 501(c)(3) nonprofit organization.  For more information, or if you would like to donate, please visit

Wolf Trap Foundation for the Performing Arts is a nonprofit organization and the official partner to the National Park Service.  Known for providing live concert and performance experiences for the enrichment, education, and enjoyment of diverse audiences.

For more information about Wolf Trap Foundation for the Performing Arts, visit

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