Founded in 1902 The Indianapolis Indians are a professional Minor League Baseball team based in the International League and the Triple-A affiliate of the Pittsburgh Pirates, the Indians play at Victory Field in downtown Indianapolis, Indiana.

Recently, the Indianapolis Indians, upgraded their email marketing services from CrowdConnect™ to CrowdConnectPlus with Tickets.com. The decision to upgrade was based on seeking more advanced ways to efficiently market upcoming events to their patrons and increase their engagement. 

In the fast-moving ticketing space, email is a powerful tool. Email is naturally more captive and provides a direct link to patrons. Building that relationship requires the right tools to create, execute, and track email campaigns, according to the Shayla Smith, Digital Marketing Manager at the Indianapolis Indians, commented that,

“CrowdConnect is so easy to use. Building campaigns requires no prior coding experience. The backend of campaign building is user-friendly and has a great creative library with the ability to reuse hex codes.”

From custom fields to segmentation tools, there is so much opportunity with CrowdConnect to engage patrons with a cadence. All of which was not fully realized until the Indianapolis Indians, added CrowdConnectPlus.  According to Matt Guay, Assistant General Manager of Tickets and Operations “our biggest challenge is to integrate with ProVenue^®.”

Now the Indianapolis Indians have the ability to tap into ProVenue patron information seamlessly. By directly synchronizing with ProVenue, CrowdConnectPlus removes the need to work in two systems, automates manual processes, and provides the Indianapolis Indians with key patron data points from ProVenue to optimize campaign performance. Since launching on CrowdConnectPlus, Smith state segmentation us improving and,

“Open rates and click rates are higher and people are buying things more readily.”

In the upcoming season, the Indianapolis Indians look forward to increasing use of A/B testing, building more if/when statements, increasing the number of advanced segments, and re-targeting.

To find out more on CrowdConnect and CrowdConnectPlus, please contact Marketing@tickets.com

To find out more about ProVenue and MyProVenue^™, visit provenue.tickets.com

Central Michigan University (CMU), began its partnership with Tickets.com in July of 2019.  With a packed schedule of CMU athletic events and performing arts shows across nine venues, over 165,000 patrons enjoy a live experience on campus each year. CMU upgraded to the ticketing platform ProVenue^® from Tickets.com at the start of 2019 to improve the patron experience and help increase attendance at all events.

Chantel Barger, Assistant Director of Ticket Central, said,

“Since we began working with Tickets.com, our processes have become much more efficient. ProVenue has been a real time-saver for us as we can build events and set up access control all in one place. Our students and visitors have also been very positive about the move because the platform is so user-friendly, and the entire customer experience is so much better. We are extremely impressed with the technology and everyone at Tickets.com, and we’re really excited for what new features are to come.”

Barger noted that MyProVenue^™ has really helped build “self-service” capabilities for patrons. For example, Ticket Forwarding in MyProVenue allows patrons to forward a purchased ticket to a friend or family member and sends an email confirmation to both parties without engaging the box office.  MyProVenue also allows the patron to recall the ticket or send it back to their account if the friend or family member cannot attend the event.”

Event-entry has also gotten seamless for CMU. According to Barger, since CMU added Alfred powered ticket scanning devices from Tickets.com, event-entry has become “a breeze.”  Alfred is the ticket validation solution from Tickets.com that works seamlessly with ProVenue and MyProVenue.

Bucky Heath, Head of Marketing at Tickets.com, said, “We are delighted to be working with CMU as they are a great example of how our advanced technology can help an organization improve its processes and provide an unrivalled digital ticketing experience for its patrons.”

To find out more about ProVenue and MyProVenue, visit provenue.tickets.com

T.Cares created by Tickets.com^® is proud to continue its partnership with Special Olympics, the world’s largest sports organization for children and adults with intellectual disabilities.  This year, Tickets.com worked with Minor League Baseball to create fun and engaging experiences in ballparks across the country.

Starting in New York, the Special Olympics athletes and their families attended a Buffalo Bisons^™ game, with on field access and fun for all. Paris A., Special Olympics athlete, commented about her first experience attending a Minor League Baseball game:

“It was my first time ever. I really liked it because I have never gone before. I enjoyed it with my Special Olympics family. Thank you!”

Randy S., Special Olympics athlete, added:

“I never went with my friends before. We won the game. It was very exciting and fun. Thank you!”

The next event took place in Ohio at the Akron RubberDucks^™ ballpark in August. The RubberDucks welcomed the athletes with a special videoboard message. Peter Chatigny, Hudson Special Olympics, Local Coordinator was delighted to be there on a dog-friendly day, stating,

“Seeing all the different dogs and their owners was entertaining.”

The Durham Bulls™, located in Durham, North Carolina, created an event where Special Olympics athletes and coaches got a one-of-a-kind baseball experience by watching a firework display after the game from the dugout.

Finally, the Memphis Redbirds^™ created an event in September during the National Championship Game at AutoZone Park in Memphis, Tennessee, where Special Olympics athletes met the players, went on the field before the game and met with the team mascot. Check out the video below.

Video courtesy of Eighty Five Creative 

Tickets.com is grateful to have expanded its partnership with Special Olympicsand Minor League Baseball in 2019 through T.Cares.

For more information about T.Cares and to find out how your charity or project could get involved, visit https://provenue.tickets.com/t-cares/

For more information on Special Olympics and its athletes, visit https://www.specialolympics.org/

With a global footprint, the Tickets.com’s T.Cares program, supports a number of initiatives around the world including the United Kingdom (UK).

Through T.Cares initiative, Tickets.com employees seek to support the communities where they work and live – from charity fundraising and community service, to creating unforgettable experiences for those in need. 

Earlier this year, the UK staff volunteered at Emily’s Star to assemble boxes for neonatal babies and new mothers in the area as part of the charity’s Neonatal Box Project.

The Neonatal Box Project is a new initiative where the Emily’s Star delivered over 6,500 boxes to local and national neonatal units. The boxes created are emergency hospital necessities for families with babies born prematurely or underweight.

Tickets.com staff also showed their support by donating ten corporate hospitality tickets for the recent Bristol Rovers vs Milton Keynes Dons game in Sky Bet League One to the Bristol Rovers Community Trust and the ‘Gas Girls’ a Senior and Under 18 soccer team.

The Bristol Rovers Community Trust works with a variety of community offerings on social inclusion, health, education and sports participation projects to give back to the community. 

Most recently, Tickets.com donated four VIP match tickets to the home game against Coventry in Sky Bet League One to the Henry Allen Trust’s Treats and Wishes program.

The Henry Allen Trust was formed in memory of Henry Allen who tragically lost his battle with cancer in October 2013. The family chosen by the trust were treated to a once in a lifetime experience including a full stadium tour pre-match, lunch, field access and were on part of the Man of the Match presentations after the game in Club Platinum. 

For more information about T.Cares and to find out how your charity or project could get involved, visit https://provenue.tickets.com/t-cares/

2019 was a record year for the T.Cares program created by Tickets.com^®. Wolf Trap Foundation for the Performing Arts and the T.Cares program created several unforgettable experiences for Vet Tix and Shriners Hospitals for Children, delivering VIP packages to several deserving guests .

The experience included, premium parking, a complimentary dinner at OVATIONS by America Eats, an open-air restaurant overlooking the meadows at Wolf Trap National Park, a Tickets.com and Wolf Trap giftbag.  Before and after show, guests enjoyed access to the Encore Circle Lounge before heading to the Filene Center to enjoy the show from their premium seats. Guests attended performances by Reba McEntire, Ringo Starr, and Jennifer Hudson. 

The Tickets.com T.Cares program, aims to better the communities where we work and live—from raising funds for various charities, to providing community service.

For more information about T.Cares and to find out how your charity or project could get involved, visit T.Cares on ProVenue.

Tickets.com is proud to work with these exceptional organizations: 

Vet Tix a non-profit organization that honors veterans and service members (including Reserve and Guard) by providing access to games and event experiences across the nation. The organization serves more than 21 million military and veterans. For more information on Vet Tix or if you would like to donate, visit www.vettix.org

Shriners Hospitals for Children is a network of 22 non-profit medical facilities across North America that seeks to providing exceptional healthcare to children through innovative research, in a patient and family-centered environment. All care and services are provided regardless of the families’ ability to pay. 

Shriners Hospitals for Children is a 501(c)(3) nonprofit organization.  For more information, or if you would like to donate, please visit shrinershospitalsforchildren.org.

Wolf Trap Foundation for the Performing Arts is a nonprofit organization and the official partner to the National Park Service.  Known for providing live concert and performance experiences for the enrichment, education, and enjoyment of diverse audiences.

For more information about Wolf Trap Foundation for the Performing Arts, visit www.wolftrap.org.