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QR Codes Accelerate Patron Tickets at NASCAR’s Talladega Superspeedway

Talladega Ala. – October 16, 2020.  The NASCAR Cup Series Round of 12 Playoffs at Talladega Superspeedway took place on Sunday, Oct. 4.  As NASCAR’s largest (2.66-miles) and fastest track (featuring speeds of over 200 mph), it’s fitting that this would be the destination for lightning-fast patron experiences.  

Since allowing patrons back to be a part of the action, NASCAR, like many venues, arenas, and tracks across the globe, have made modifications to provide patrons ways to return safely to events.  They have addressed health and safety measures, including new seating scenarios, entrance enhancements, and more with the help of technology.

“The Fall 2020 Yellawood 500 event weekend brought many changes to Talladega Superspeedway, including 100% Mobile/Ticket at Home tickets for all Grandstands, Parking, and Camping. This was a big change for our fanbase that ended with very positive results,” says Jake Carlisle, Senior Director of Ticketing at Talladega Superspeedway.

For the Cup Series event at Talladega, the track took on QR codes to ensure that patrons did not even have to step up to the box office.  In the past, the ticketing booth had to be operated non-stop, but for the Talladega playoff race won by Denny Hamlin, QR codes and on-site signage provided patrons to direct link to MyProVenue, the digital ticketing solution. 

“Patrons could also use this method to pull up their MyProVenue account on their smart phone to show their tickets for gate entry,” added Carlisle. “This was a great cost saver from a ticket operations side since staffing was not necessary within a booth overnight, and our staff was able to get some much-needed rest during a busy race weekend. “Typically, we would load campers in overnight (24 hours), which meant a ticket sale could be made at any time during the night as campers arrive from all over the country. In order to service these customers, a 24-hour ticket booth would have to be operated.”

Starting with signage at the campground load-ins, the staff was able to streamline ticketing into the MyProVenue web application.  By producing on site printed materials, patrons were encouraged to scan QR codes.  Upon QR scan, their tickets were quickly, and easily accessed, and additional ticket purchasing could be made right on the spot using their mobile device.  

MyProVenue is optimized to provide patrons a seamless purchase and ticket management experience. With options to add tickets to a digital wallet, tickets sell fast and improve entry traffic.  “We are excited about the opportunities that ProVenue creates for Talladega fans to have a seamless ticketing experience just like this in the future,” Carlisle added.

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