ProVenue® is now live at all 13 International Speedway Corporation (ISC) racetracks! ISC owns and operates 13 of the governing tracks for NASCAR. A remarkable feat to lead the pack coming out of the first turn of first ever NASCAR Innovation Summit that took place in June.
The NASCAR Innovation summit covered the shift from traditional broad media to more personalized marketing, increases in e-commerce sales, and using platforms, data flows, and artificial intelligence to generate new sources of value.
Derek Argobright, CTO of Tickets.com, spoke on the panel in June about how Tickets.com is adapting new technological advancements paving the roadway for success.
We are a technology company at our core. We aim to be leaders by creating custom experiences for our clients. If there are creative ways our clients want to engage with patrons we want to integrate a technical solution.
For example, MyProVenue and MyTickets have provided ISC with the ability to communicate with patrons prior to, during, and after an event. Both the MyProVenue™ and MyTickets™ platforms are specifically designed for the next-generation NASCAR fan experience. MyProVenue™ web application optimizes the patron’s desktop and mobile ticketing experience, providing the highest level of security, flexibility and usability in the industry, and the MyTickets™ features allow patrons to manage inventory on the go. Fans can print, donate, forward, exchange, or resell their tickets all from within their MyTickets™ accounts.
Technology, and its impact on our lives, is in a state of constant evolution and the outcomes always lead to an increasingly more closely connected world. Tickets.com gives clients like ISC the ability to shift gears, when and if appropriate, as the industry evolves with offerings like The Registered Developer Program that supports third-party solution providers with deep integrations into ProVenue® via APIs and data services. Added Argobright:
Providing patrons with choice and flexibility is a core requirement for our customers; we are white-label, we promote the brand of the venue, and support multi-channel distribution through companies like Experience™, Groupmatics™, Groupon®, and Fevo™.
ISC and Tickets.com have been in partnership since April 2018 and Tickets.com will continue to provide ISC with leading technologies and unrivaled accessibility for its patrons.
To learn more about our feature products, please visit provenue.tickets.com.