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StellarAlgo joined the Tickets.com Registered Developer Program (RDP) two years ago and has garnered impressive successes in that time. The information available through the RDP complements the innovative Customer Data Platform from StellarAlgo, which helps professional sports and entertainment organizations better understand their fans in order to maximize engagement and revenue.
StellarAlgo’s best-in-class platform allows partners to collate unique data sets into a single customer view to better segment and understand their audiences. From there, the platform predicts patrons’ likelihood to engage with different products and messaging while unlocking valuable insights into patron preferences which partners can action immediately. Making data accessible, timely, and actionable helps their partners get the right marketing message to the right fans at the right time.
Regarding the program and the benefits for StellarAlgo, Vincent Ircandia, Founder and CEO at StellarAlgo explained: “We have created a great partnership with Tickets.com and access to the well-structured data sets and API’s has made our developers’ lives a lot easier.
“The rich data that is provided by ProVenue excites us since our mutual customers are all looking to predict fan behavior. We can develop the data sets to provide predictive fan insights, enabling the venues and organizations to reach a bigger target audience.”
StellarAlgo applied to join the Registered Developer Program for a number of reasons, including the advanced technology solutions provided by Tickets.com, and the clients Tickets.com works with.
“Tickets.com has such as broad array of sports and entertainment properties, and has been doing a great job in those sectors that we also have a vested interest in. So the collaboration made complete sense. We see what we’re doing as ‘data for good’, and this aligns well with the Tickets.com mission to help grow fan relationships and offer great experiences at venues across the country by understanding audiences better.”
The Tickets.com Registered Developer Program allows verified third-party solutions to seamlessly integrate with the ProVenue® ticketing platform, providing partner venues with limitless access to the most advanced ticketing technology. By utilizing the technology infrastructure as the foundation, the program unites venue personnel, third-party developers and ProVenue experts in collaboration to build reimagined experiences and unsurpassed value to patrons.
Chris Farrar, Director, Product & Partner Management at Tickets.com commented:
“Our work with the StellarAlgo platform has seen our customers improve their engagement with patrons, and is really becoming a key differentiator in growing a dedicated following or fan base.”