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Are your emails falling into SPAM traps? Event messages getting missed by potential patrons? Consider these tips to improve your message deliverability. What is a SPAM Trap? A SPAM trap is how an Internet Service Provider (ISP) protects subscribers from…
Email marketing is one of the most measurable marketing tactics you can use to track your ticket sales. You can look at everything from who opened your emails to what they clicked on as well as learn about their behavior.…
Do you want to deliver carefully personalized, deeply engaging content to your patrons and subscribers? All you have to do is ask them. A preference site campaign is a great way to provide your subscribers options. That way they can decide exactly what type of content to receive from you.…
Big event coming up? Without potential patrons to get the message, you are losing sales. Establishing a direct, personal communication with your patrons is vital to increasing your ticket sales. One of the easiest ways to increase patron acquisition is…
Personalizing content can get tricky when you are trying to message all of your subscribers. Fortunately, dynamic fields make it easy to customize messaging without creating each individual email. What is dynamic content in emails? Dynamic content in emails are…
Does my image size matter in my emails? The short answer is yes.
Fun & Playful, Emojis: Can they help or hurt your emails? It seems like a small thing, but the subject line in an email is a major factor in increasing your open rate. But let’s not get ahead of ourselves…