Uncategorized Archives • Page 3 of 4 • Tickets.com

Email Marketing: Always Welcome

An automated welcome email series can be a great way to start your email subscriber relationship off right.

An underestimated yet easy process to implement, the welcome series email campaign can yield high performance.

What’s great about this tactic is that you can set it up when you have downtime between events, or really any time of the year.

What Is a Welcome Series?

This is the email introduction to your new email subscribers to your venue, performer, or event brand. Over a “series” of emails, the goal is to build awareness, and affinity that will not only help you to sell tickets but also to help you keep them as part of your subscriber circle.

Planning & Timing.

One of the fundamental elements to the series is the “Welcome” notion. Consider timing. You probably would scoff at a “Welcome” message if it came too late or if you’d already been receiving emails from this address for a while. So, start fresh with those new subscribers that just signed up and those new ticket purchasers with an immediate message.

Follow Up.

As a series, it’s important to follow up on your welcome. Consider this as the show and tell the message. This is the time to show your new subscribers the benefits you offer and how you will reward them with ticket discounts, new events schedules, and more.

Follow Up Again.

Engage with your subscribers and ask them to share with you what they like or any key information to help you build affinity.

For example, do you prefer these kinds of events? When is your birthday?

Note about asking information: You should always be transparent! Anytime you are collecting information it is very important to explain how that information will be used. If you are collecting a birthday, tell the patron why. For example, to provide a birthday discount on tickets.

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts, you can easily create and automate a Welcome Series.

If you are a current client learn more about setting up your first welcome email in CrowdConnect, check out the

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Getting Back to Fans in Stands – Baseball Season Is Back!

April 1, 2021 – Costa Mesa, CA. Play Ball! It seems like a lifetime since the World Series at Globe Life Field. Subsequently, Tickets.com and Major League Baseball have come a long way to build a comprehensive plan by expanding technology, hardware, and services to support the reopening of stadiums across the nation to fans.

Utilizing in-depth safety precautions and security measures at the ballpark, fans can expect a safe, clean, and friendly environment to enjoy baseball. Fans can also expect more from their ticketing by utilizing Tickets.com’s powerful, enterprise-grade products, including a redesigned digital ticket purchase flow in MyProVenue™ with detailed safety information, plus pod-style seating to maintain physical distance in the upcoming season. Here are some things to expect for the upcoming MLB season:

Optimized Seating & Ticket Sales:

Clubs with limited capacity due to social distance seating considerations have optimized seating and defined purchasing scenarios in order to safely invite fans into the stands using ProVenue®, our back-office ticketing solution.
Ticket purchasing has been configured to maximize the available inventory while maintaining the integrity of the applicable “pod” or seating group.
Season Ticket holders and returning fans will be able to consume their Account Credits online to enable flexibility and get them to as many games as possible.

Digital Tickets and Increased Safety Information:

Tickets.com has made it easier than ever for fans to purchase digital tickets using MyProVenue on their mobile device or desktop, including support for Mastercard Click to Pay.
As capacity constraints lessen and more fans return, on-site messaging via QR codes may be available to help support fans making self-service purchases as a ‘contactless box office’ while continuing to limit contact with ballpark staff.
Fans can also expect staggered physical entry in some cases, reducing potential crowds as a safety precaution. Using ticket validation rules in ProVenue and more detailed ticket information on-site and on the MyProVenue digital ticket, fans will enter in ways that adhere to safe distance practices.
Additional Health Surveys will be used at certain ballparks through the MLB Ballpark app.

Frictionless Ballpark Entry :

Gate and suite entrances will also utilize a more frictionless ticket validation experience running on Alfred™, the Tickets.com mobile concierge. Alfred validates tickets and seamlessly synchronizes information with ProVenue, the back-office ticketing platform, providing ballparks with a more comprehensive look at each entrance, such as volume of fans by location.
The widespread use of digital tickets on mobile devices within MyProVenue makes entry into the ballpark simple for fans and speedy to validate using Alfred.
Using a variety of devices, such as pedestals and hand-held scanners, clubs will provide a digital and, in some cases, contactless ticket validation experience for fans. Contactless tickets use Near-Field Communication (NFC) with Apple® Wallet and Google Pay™ to make the fan entry faster by triggering validation from the mobile device when in near proximity to the pedestal or hand-held scanner. There is no need to find or scan a barcode to get into the game.

It’s time to get excited about a new season of baseball, there is history to be made with fans in the stands. Play Ball!

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

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University of Nevada, Las Vegas Performing Arts Center: Live & Streaming Virtual Events

LAS VEGAS, NV – The University of Nevada, Las Vegas Performing Arts Center (UNLV Performing Arts Center) has shared a ticketing partnership for over 30 years with Tickets.com. The UNLV Performing Arts Center is host to classical music, self-titled events, performance series from New York, around the world, and more. Since 1990, Tickets.com and the UNLV Performing Arts Center have ticketed inspiring performances to the campus community.

Like so many venues, the last year for the UNLV Performing Arts Center was filled with unforeseen schedule interruptions and new restrictions for the safety and health of performers, staff, and patrons. Faced with many challenges, the UNLV Performing Arts Center and Tickets.com persevered and converted many performances to virtual events.

The Technology

Through modifications in setup and purchase flow, the UNLV Performing Arts Center leveraged ProVenue®, Tickets.com’s comprehensive ticketing solution, and MyProVenue™, the patron-facing digital ticket complement, to ticket both Live and Pre-Recorded events.

Adjustments included educating patrons on new processes, updating delivery type, adding information to confirmation emails, and generating extra email communication for virtual links close to the event(s).

Education

As part of the patron adjustment period to virtual, the UNLV Performing Arts Center created and distributed a number of videos to help explain streaming, ticketing, and accessing virtual events.

Watch “Three ways to bring your tickets with you to an event”

More resources:

Live & Pre-Recorded Events

With a mixture of tastes and disciplines, the UNLV Performing Arts Center was able to host several live and pre-recorded events. In February, the UNLV Performing Arts Center hosted “Live from the UNLV PAC: Ricardo Cobo in a Benefit Concert,” a virtual event that patrons/students could watch live with proceeds to help cover some costs the UNLV Performing Arts Center incurred due to the pandemic. Other pre-recorded events, such as “Sur La Table,” which runs through April 30^th, are available for patrons to stream during a set time period.

University of Nevada, Las Vegas Performing Arts Center

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About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

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The Hartford Symphony Spotlights Virtual Events

HARTFORD, CT – The Bushnell has been host to a myriad of performances in the greater Hartford area for over 90 years. Since 1992, The Bushnell and Tickets.com have shared a ticketing relationship bringing over 20,000 performances to the community.

During the last year, the COVID-19 pandemic brought venues challenges like never before, including temporary closures and new restrictions. Throughout the pandemic, despite the restrictions and challenges, The Bushnell and Tickets.com were able to bring The Hartford Symphony Orchestra® performances to the community.

Using Tickets.com’s comprehensive ticketing solution ProVenue®, as well as MyProVenue™, the patron-facing digital ticket complement, The Hartford Symphony Orchestra held summer events with limited capacity outdoors and indoor virtual events in colder weather.

The Hartford Symphony Orchestra (HSO)

In July of 2020, HSO once again began performing live with the Summer Splash! Series. To prioritize safety for performers as well as patrons, modifications on the ticket purchase flow and ProVenue set up had to be made including attendance caps, online-only sales, extended seat definitions for COVID waivers, and disabling ticket-forwarding.

As colder weather arrived and restrictions increased, HSO created the Spotlight Series. A brand-new way to experience the HSO, the Spotlight Series performances, which are still available through June, feature smaller ensemble collections recorded at venues in and around Hartford to be purchased and viewed as a virtual event. For these events, The Bushnell created new delivery types and buyer types in ProVenue for streaming/virtual, as well as modified order confirmations to include a link with event information details. Additionally in MyProVenue, featured promotions were set up to help communicate further details on these virtual events.

The Hartford Symphony Orchestra

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Purchase Tickets to the Spotlight Series

About The Bushnell

For 90 years, The Bushnell has been central to life in Greater Hartford serving as its unique gathering place for arts, education, and community activities.

As a dynamic 21st Century performing arts center, The Bushnell presents, creates, inspires and shares the best in the performing arts; and in partnership with others, serves as a catalyst to advance education, promote economic development and build a sense of community in Central Connecticut.

Today, The Bushnell, a 501(c)(3) not-for-profit, is the State’s largest arts organization and has been deemed a “Connecticut Cultural Treasure.”

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About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

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The Adolph & Rose Levis Jewish Community Center Virtually Double Events with Tickets.com ProVenue®

BOCA RATON, FL – The Adolph & Rose Levis Jewish Community Center (Levis JCC ) has had a long standing-relationship with Tickets.com. Home to the Phyllis and Harvey Sandler Center for live events, the community center has served its Boca Raton patrons with a wide variety of arts and educational activities. In 2020, with doors closed, the Community Center had to find new ways to continue to serve its art lovers, music buffs, adult students, travelers, theatergoers, and film enthusiasts – so they turned to hosting virtual events over Zoom.

The Change to Virtual Events

A change of this kind can be imposing but with many attendees over 65 the change was monumental for the Levis JCC. Alan Nash, Assistant Director, Arts, Culture & Learning at Levis JCC commented,

“there was an in-depth education period for our community. We spent a significant amount of time making our community members comfortable with the technology and the offerings.”

Amidst this change, Levis JCC was also transitioning to the latest ProVenue® platform, migrating data, learning new software, and training on the go. Nash continued,

“The Tickets.com client engagement team not only worked with us to go live on ProVenue but enabled us to adapt to our new ‘normal’.”

Virtual Memberships & Event Info

In ProVenue Levis JCC set up virtual memberships and events that were sold online. Tickets.com assisted with some modifications to their email confirmations and also built conditionals into their ticket format to place event specific URLs, meeting ID’s and passwords onto the digital ticket that was delivered to the patron, ensuring they could seamlessly access their purchase. This allowed the Levis JCC to continue their process of educating and engaging with their patrons even when they could not attend in-person.

“Using virtual events has been transformative. We’ve been able to host over 140 events in the first quarter of 2021, which is what we had typically done in an entire year. Plus, with virtual our attendance has grown. In some cases, we’ve seen events with up to 5x our normal in-person sizes,” said Nash.

Recently the Levis JCC has gotten a lot of attention from these virtual events, one in particular hosted by Trudy Berlin, a 98-year-old and known in Boca Raton as the Jewish Oprah. Berlin hosts the Tuesday virtual “Ladies Room” meeting at Levis JCC. Moderating the group for almost 20 years, the event became virtual during the COVID pandemic and has nearly doubled the “Ladies” attending Berlin’s sessions.

Mike Dunham, Client Engagement, Tickets.com, said,

“It was a challenging year for everyone, we were glad to do anything and everything to help sell tickets and it was so rewarding to see the success in attendance and event volume.”

With Florida opening up, these virtual events can only add to the many community offerings provided by the Levis JCC.

About: The Adolph & Rose Levis Jewish Community Center

Established in 1983, Adolph & Rose Levis Jewish Community Center provides a broad range of enriching programs and services for individuals of all ages and abilities to meet the diverse needs of its members, the Jewish community and the community at large.

Levis JCC promotes and enhances Jewish culture, heritage and values through educational, spiritual, social, wellness and recreational programs. From preschool and summer camp, to teen and family activities, from athletics to cultural arts, adult enrichment and special needs programming as well as Boca’s chic Resale Boutique, the Levis JCC offers something for everyone.

Adolph & Rose Levis Jewish Community Center is a non-profit community agency of the Jewish Federation of South Palm Beach County.

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Purchase Tickets to a Virtual Event

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn More

Email Marketing: Engagement Segmentation

Simple yet effective – segmenting your email lists to focus on your engaged subscribers can help you increase your open rates & clickthrough rates.

Who is an “Engaged” Subscriber?

An engaged email subscriber is someone that has last opened or clicked an email within the last 30-90 days depending on your email frequency.

Who is an “Unengaged” Subscriber?

An unengaged email subscriber is someone that has not opened or clicked in the last 30 / 90-180 days.

Emails can be set up in CrowdConnect or your email marketing platform with a variety of rules, if/and statements to help define what works best for your business model and target the subscribers ready to open and click.

How does this help?

Engagement segments help you to track your subscribers’ level of interaction with your emails.
They help you identify subscribers who have lost interest in your content.
Focusing on engaged audiences will increase the likelihood an email will be opened, read, and your ticket purchase links are clicked – and your overall ROI.

Why Not Send to My Whole List?

Emails do come at a cost, the more emails you send, the greater cost you incur. And while the cost increases, the effectiveness of your email overall decreases.

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts we will help you easily segment your emails and fish where the fish are.

If you are a current client check out how to easily segment your engaged subscribers and start increasing your ROI today.

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Medieval Times Re-Crowns Tickets.com Through 2024

Costa Mesa, CA– March 17^th, 2021. Tickets.com and Medieval Times Dinner & Tournament announced today that they are renewing their long-standing partnership through 2024. Medieval Times Dinner & Tournament have entertained more than 72 million guests since becoming a Tickets.com partner in 2012. Tickets.com is proud to continue bringing the latest in ticketing technology to Medieval Times castles across the country.

Medieval Times Dinner & Tournament

Medieval Times, the number one dinner attraction in North America, has 10 castles providing adventurous experiences that transport patrons through time. Featuring heroic knights on spirited horses displaying astounding athletic feats and thrilling swordplay the venue is a hallmark of unique dinner entertainment.

“We chose ProVenue^® as our ticketing platform because of the flexibility of the system to meet our unique business needs as well as the technology stack that ProVenue was built upon. In these unprecedented times, we are enthusiastic about our renewed partnership with Tickets.com,” said Kristen Schascheck, Vice President of Sales, Medieval Times Dinner & Tournament.

ProVenue Ticketing Technology

ProVenue is the back-office ticketing solution that houses a comprehensive suite of integrated features, products, and services to help clients enhance ticket sales, marketing efforts, and overall patron experience.

Tim Snyder, Vice President of Business Development at Tickets.com, added, “Tickets.com is thrilled to continue partnering with Medieval Times Dinner & Tournament for another 3 years. The epic adventures continue in castles across the country with the help of our ProVenue platform.”

ABOUT Medieval Times

Capturing the Imagination of All Ages.

Medieval Times is based upon authentic Medieval history and is the true story of a noble family with documentation dating back to the 11th Century. Medieval Times began with two dinner/ entertainment complexes located in Majorca and Benidorm, Spain. The first North American Castle in Kissimmee, Florida opened in December 1983. Medieval Times’ Castles have since entertained more than 72 million guests.

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ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Tickets.com Delivers the Moscow Ballet’s Great Russian Nutcracker: Christmas Stream

Costa Mesa, CA – November 1, 2020- Tickets.com is pleased to be part of the 2020 holiday season in a different way. In these unprecedented times, getting patrons to experience their traditions comes with new challenges.

Tis the season for traditions, families, friends, evergreens, cookies, and the Nutcracker.

Tickets.com, in collaboration with the Moscow Ballet and American production team Talmi Entertainment, are now able to deliver the ballet virtually with an interactive streaming video performance direct to patrons in the comfort of their own home.

“It has always been our goal to bring unforgettable experiences to our clients and their patrons. In this new world, we are delighted to help the Moscow Ballet safely deliver the arts to patrons across the country.” Tim Snyder, Vice President Business Development, Tickets.com

Reinvigorating Tradition

The performance brings together an international level of artistic expression plus cultural enrichment and meaningful family traditions to families across the US with an interactive streaming video performance.

For a limited time only, patrons will have the opportunity to go backstage with the cameras, hear it from the dancers first hand, and learn more about what it takes to put this show on the road. Experience the history and lasting presence of Moscow Ballet’s Great Russian Nutcracker tours, spreading goodwill in over 150 cities across North America, and presenting world class performers.

The digital performance stream will debut on December 19, 2020 at 8:00 PM Eastern Time and will be available through January 1st. Snyder continued, “The partnership between technology and the arts makes this a not-to-be-missed new tradition,”

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services at https://provenue.tickets.com/

If you are interested in becoming a client, please contact us at Sales@tickets.com

About the Moscow Ballet

Talmi Entertainment has produced and presented Moscow Ballet’s Great Russian Nutcracker in North America and additional acclaimed ballet titles Swan Lake, Sleeping Beauty, Romeo and Juliet, Cinderella and more since 1992. Known for presenting award-winning Ballerinas and Danseurs, from Lilia Sabitova in 1994 to Honored Artist of Russia Tatiana Predenia to Andrey Batalov, former Principal Danseur with the Mariinsky Theatre, the company normally performs over 200 engagements during the Christmas season in Canada and the United States.

About Talmi Entertainment
Talmi Entertainment is the exclusive representation for Moscow Ballet’s North American Tours which occur annually in more than 100 cities, from NYC to LA, and Miami to Calgary. Under Talmi Entertainment management Moscow Ballet delivers unparalleled Russian artistry in the classic story ballets Great Russian Nutcracker, Romeo and Juliet, Sleeping Beauty, Cinderella, Swan Lake and more. Talmi Entertainment is produced by Dan Talmi and was founded by award-winning Juilliard School alumnus, composer, conductor and producer, Akiva Talmi. www.talmientertainment.com

QR Codes Accelerate Patron Tickets at NASCAR’s Talladega Superspeedway

Talladega Ala. – October 16, 2020. The NASCAR Cup Series Round of 12 Playoffs at Talladega Superspeedway took place on Sunday, Oct. 4. As NASCAR’s largest (2.66-miles) and fastest track (featuring speeds of over 200 mph), it’s fitting that this would be the destination for lightning-fast patron experiences.

Since allowing patrons back to be a part of the action, NASCAR, like many venues, arenas, and tracks across the globe, have made modifications to provide patrons ways to return safely to events. They have addressed health and safety measures, including new seating scenarios, entrance enhancements, and more with the help of Tickets.com technology.

“The Fall 2020 Yellawood 500 event weekend brought many changes to Talladega Superspeedway, including 100% Mobile/Ticket at Home tickets for all Grandstands, Parking, and Camping. This was a big change for our fanbase that ended with very positive results,” says Jake Carlisle, Senior Director of Ticketing at Talladega Superspeedway.

For the Cup Series event at Talladega, the track took on QR codes to ensure that patrons did not even have to step up to the box office. In the past, the ticketing booth had to be operated non-stop, but for the Talladega playoff race won by Denny Hamlin, QR codes and on-site signage provided patrons to direct link to MyProVenue, the Tickets.com digital ticketing solution.

“Patrons could also use this method to pull up their MyProVenue account on their smart phone to show their tickets for gate entry,” added Carlisle. “This was a great cost saver from a ticket operations side since staffing was not necessary within a booth overnight, and our staff was able to get some much-needed rest during a busy race weekend. “Typically, we would load campers in overnight (24 hours), which meant a ticket sale could be made at any time during the night as campers arrive from all over the country. In order to service these customers, a 24-hour ticket booth would have to be operated.”

Starting with signage at the campground load-ins, the staff was able to streamline ticketing into the MyProVenue web application. By producing on site printed materials, patrons were encouraged to scan QR codes. Upon QR scan, their tickets were quickly, and easily accessed, and additional ticket purchasing could be made right on the spot using their mobile device.

MyProVenue is optimized to provide patrons a seamless purchase and ticket management experience. With options to add tickets to a digital wallet, tickets sell fast and improve entry traffic. “We are excited about the opportunities that ProVenue creates for Talladega fans to have a seamless ticketing experience just like this in the future,” Carlisle added.

Interested in QR codes and improving your patron experience? Don’t rubberneck, find out more information from Tickets.com at ProVenue.tickets.com

ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services at https://provenue.tickets.com/

If you are interested in becoming a client, please contact us at Sales@tickets.com

Learn more about NASCAR and Talladega Superspeedway at https://www.talladegasuperspeedway.com/

Memorial Day: Remember & Honor

Today we honor the men and women who have made the ultimate sacrifice serving our nation. We also would like to recognize the U.S. military, our veterans, and all of the first responders on this day.

Experience is everything to us at Tickets.com. Through our T.Cares initiative, we partner with non-profit organizations to build unforgettable event experiences for individuals and their families. Throughout the years we have gifted experiences to our military heroes with the help of the non-profit organization, Vet Tix.

One of our most unforgettable experiences was in Surprise, Arizona. This year we had the pleasure of inviting service members, veterans, first responders, and their families to join us in Surprise, Arizona at Surprise Stadium for seven Baseball Spring Training games through Vet Tix. As baseball fans wait for the season to come, we remember these special moments.

Our honored guests were given premium seats, ‘Baseball Bucks’, a public announcement, and as a special tribute, each guest took to the mound and threw out the first pitch before each of the seven games.

Thank you to Vet Tix for this memory, we look forward to building new experiences with you again soon.

About Vet Tix:

Vet Tix * provides tickets to events which reduce stress, strengthen family bonds, build life-long memories and encourage service members and veterans to stay engaged with local communities and American life. We support our troops by honoring their service and providing positive family and life experiences, during and after their years of service to our country.

If you have the means to do so, please take a minute and donate to our friends, an amazing organization that supports Veterans and first responders across the country, Vet Tix – donate link https://www.vettix.org/donate.php