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Virtual Events

The Adolph & Rose Levis Jewish Community Center Virtually Double Events with ProVenue®

BOCA RATON, FL – The Adolph & Rose Levis Jewish Community Center (Levis JCC ) has had a long standing-relationship with  Home to the Phyllis and Harvey Sandler Center for live events, the community center has served its Boca Raton patrons with a wide variety of arts and educational activities.  In 2020, with doors closed, the Community Center had to find new ways to continue to serve its art lovers, music buffs, adult students, travelers, theatergoers, and film enthusiasts – so they turned to hosting virtual events over Zoom.

The Change to Virtual Events

A change of this kind can be imposing but with many attendees over 65 the change was monumental for the  Levis JCC. Alan Nash, Assistant Director, Arts, Culture & Learning at Levis JCC commented,

“there was an in-depth education period for our community.  We spent  a significant amount of time making our community members comfortable with the technology and the offerings.”

Amidst this change, Levis JCC was also transitioning to the latest ProVenue® platform, migrating data, learning new software, and training on the go.  Nash continued,

“The client engagement team not only worked with us to go live on ProVenue but enabled us to adapt to our new ‘normal’.”

Virtual Memberships & Event Info

In ProVenue Levis JCC set up virtual memberships and events that were sold online. assisted with some modifications to their email confirmations and also built conditionals into their ticket format to place event specific URLs, meeting ID’s and passwords onto the digital ticket that was delivered to the patron, ensuring they could seamlessly access their purchase.  This allowed the Levis JCC to continue their process of educating and engaging with their patrons even when they could not attend in-person.

“Using virtual events has been transformative.  We’ve been able to host over 140 events in the first quarter of 2021, which is what we had typically done in an entire year.  Plus, with virtual our attendance has grown.  In some cases, we’ve seen events with up to 5x our normal in-person sizes,” said Nash.

Recently the Levis JCC has gotten a lot of attention from these virtual events, one in particular hosted by Trudy Berlin, a 98-year-old and known in Boca Raton as the Jewish Oprah.  Berlin hosts the Tuesday virtual “Ladies Room” meeting at Levis JCC.  Moderating the group for almost 20 years, the event became virtual during the COVID pandemic and has nearly doubled the “Ladies” attending Berlin’s sessions.

Mike Dunham, Client Engagement,, said,

“It was a challenging year for everyone, we were glad to do anything and everything to help sell tickets and it was so rewarding to see the success in attendance and event volume.”

With Florida opening up, these virtual events can only add to the many community offerings provided by the Levis JCC.

About: The Adolph & Rose Levis Jewish Community Center

Established in 1983, Adolph & Rose Levis Jewish Community Center provides a broad range of enriching programs and services for individuals of all ages and abilities to meet the diverse needs of its members, the Jewish community and the community at large.

Levis JCC promotes and enhances Jewish culture, heritage and values through educational, spiritual, social, wellness and recreational programs. From preschool and summer camp, to teen and family activities, from athletics to cultural arts, adult enrichment and special needs programming as well as Boca’s chic Resale Boutique, the Levis JCC offers something for everyone.

Adolph & Rose Levis Jewish Community Center is a non-profit community agency of the Jewish Federation of South Palm Beach County.

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Purchase Tickets to a Virtual Event

About is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.

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Email Segmentation

Email Marketing: Engagement Segmentation

Simple yet effective – segmenting your email lists to focus on your engaged subscribers can help you increase your open rates & clickthrough rates.

Who is an “Engaged” Subscriber?

An engaged email subscriber is someone that has last opened or clicked an email within the last 30-90 days depending on your email frequency.

Who is an “Unengaged” Subscriber?

An unengaged email subscriber is someone that has not opened or clicked in the last 30 / 90-180 days.

Emails can be set up in CrowdConnect or your email marketing platform with a variety of rules, if/and statements to help define what works best for your business model and target the subscribers ready to open and click.

How does this help?

  1. Engagement segments help you to track your subscribers’ level of interaction with your emails.
  2. They help you identify subscribers who have lost interest in your content.
  3. Focusing on engaged audiences will increase the likelihood an email will be opened, read, and your ticket purchase links are clicked – and your overall ROI.

Why Not Send to My Whole List?

Emails do come at a cost, the more emails you send, the greater cost you incur.  And while the cost increases, the effectiveness of your email overall decreases.

With CrowdConnect the official email marketing platform powered by WhatCounts we will help you easily segment your emails and fish where the fish are.

If you are a current client check out how to easily segment your engaged subscribers and start increasing your ROI today.

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Interested in CrowdConnect

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Medieval Times

Medieval Times Re-Crowns Through 2024

Costa Mesa, CA– March 17th, 2021. and Medieval Times Dinner & Tournament announced today that they are renewing their long-standing partnership through 2024.   Medieval Times Dinner & Tournament have entertained more than 72 million guests since becoming a partner in 2012. is proud to continue bringing the latest in ticketing technology to Medieval Times castles across the country.

Medieval Times Dinner & Tournament

Medieval Times, the number one dinner attraction in North America, has 10 castles providing adventurous experiences that transport patrons through time.  Featuring heroic knights on spirited horses displaying astounding athletic feats and thrilling swordplay the venue is a hallmark of unique dinner entertainment.

“We chose ProVenue® as our ticketing platform because of the flexibility of the system to meet our unique business needs as well as the technology stack that ProVenue was built upon. In these unprecedented times, we are enthusiastic about our renewed partnership with,” said Kristen Schascheck, Vice President of Sales, Medieval Times Dinner & Tournament.

ProVenue Ticketing Technology

ProVenue is the back-office ticketing solution that houses a comprehensive suite of integrated features, products, and services to help clients enhance ticket sales, marketing efforts, and overall patron experience.

Tim Snyder, Vice President of Business Development at, added, “ is thrilled to continue partnering with Medieval Times Dinner & Tournament for another 3 years.  The epic adventures continue in castles across the country with the help of our ProVenue platform.”

ABOUT Medieval Times

Capturing the Imagination of All Ages.

Medieval Times is based upon authentic Medieval history and is the true story of a noble family with documentation dating back to the 11th Century. Medieval Times began with two dinner/ entertainment complexes located in Majorca and Benidorm, Spain. The first North American Castle in Kissimmee, Florida opened in December 1983. Medieval Times’ Castles have since entertained more than 72 million guests.

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ABOUT is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.


Email Marketing: Emojis in Emails 🎟

Fun & Playful, Emojis: Can they help or hurt your emails?

It seems like a small thing, but the subject line in an email is a major factor in increasing your open rate. 

But let’s not get ahead of ourselves – is the emoji in a subject line right for everything?  Probably not.

And if we send too many emails with Emojis it can also have a negative effect on consumers which ultimately unsubscribe. 

So, what’s the answer?  Testing of course!  Make sure you test your subject lines using A/B testing.  This can help you determine if the Emoji is an attention grabber or an annoyance.

As you put your tests together, here are some best practices to consider.

  • It can be too much of a good thing: Just like WRITING IN ALL CAPS, too many Emojis may indicate spam to recipients.
  • Context is key: with thousands of Emojis you can customize your choice to be relevant.
  • Consider your target audience: A survey of 1,000 Americans showed that, millennials regard using emojis positively.
  • Email Tone: Emojis can change an email from formal to playful. If you are messaging something serious, maybe skip the Emoji.

With CrowdConnect, the official email marketing platform powered by WhatCounts, we will help you easily add and test Emojis to your ❤️’s content.   

If you are a current client, learn more about setting up your new welcome series in CrowdConnect:

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Email Marketing: Button Up.

Buttons, links, and other clickable actions are a major part of creating an email campaign with purpose.  So, let’s get down to some strategies to help you improve your click-ability.

The link is a powerful tool that can be placed on text, and images. 

Something to consider is the hover.  When you roll your mouse over this link – what does it say?  Does it give you context on where it will take you? 

Links are primarily used to “go somewhere.” Any time someone is navigating to a website, using a link is helpful and can be a good formula for providing more in-depth information.

Why Use a Button?

Buttons on the other hand are typically used to indicate an ACTION or getting a subscriber to “do something”, like buy a ticket.  They also have the ability to stand out.

With CrowdConnect the official email marketing platform powered by WhatCounts you can easily add buttons and links to optimize your email performance.   

If you are a current client learn more about how to set up Buttons and Links in CrowdConnect today.

Interested in CrowdConnect?

Tampa Bay Rays Introduce Flexible Season Memberships

St. Petersburg, Fla. (Feb. 19, 2021) – The American League Champion Tampa Bay Rays announced a new and innovative Season Membership model powered by As the Rays prepare for the long-awaited return of fans to Tropicana Field for the 2021 regular season, they have adapted to meet new fan needs in ticketing and experiences.

The Membership

New this season, Season Member­ships allow fans a choice of six distinct membership levels, each with its own associated discounts, rewards and seating location options. When fans return to the stands, Season Memberships offer the flexibility to redeem credit for as many games as fans would like to attend in a way that best fits their schedule

“A season membership provides a great way to join the Rays family while receiving tremendous flex­ibility and value, along with priority access to tickets and incredible benefits throughout the year,”

said Rays Vice President of Ticket Sales & Service Jeff Tanzer.


With safety in mind, socially distant seating is a priority for the Rays. They continue to work with Major League Baseball and local public health officials to determine when and how to safely welcome fans back to Tropicana Field. Plans include health and safety protocols, such as reduced capacity, socially distant seating and mandatory face masks.

The Rays intend to announce further information prior to the start of the season. If games are impacted by COVID-19, season members with tickets to impacted games will receive credit to their MyProVenue™ MyTickets™ account for future ticket purchases or as a refund to the original method of payment.

Fan Experience

Fans with memberships can easily log into MyProVenue™ to see details on their membership level and to manage their seating choices.

In addition, current Rays Season Members will be notified in the coming weeks on how to select their new Season Membership package for the 2021 season.

For more information or to purchase a Season Membership, fans can visit, call 888-FAN-RAYS or email

ABOUT is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services at If you are interested in learning more about Memberships & Loyalty programs, or becoming a client, please contact us.

ABOUT Tampa Bay Rays

The Tampa Bay Rays mission is to energize the community through the magic of Rays baseball. The organization is committed to building a strong community bond through meaningful interactions and charitable donations, and has proudly represented Major League Baseball since 1998.

Email Marketing: The Value of the A/B Test.

We all know that data is running behind so many of our marketing tactics, but we don’t all know how best to take advantage of what the data can do for us.  With a few simple process changes you can make your email marketing a more effective tool in your marketing arsenal. 

One of the simplest ways to make an improvement is to use data to test out your theory.  An A/B email test can help you figure out what’s engaging your email subscribers and what’s not.    Using a sample size of your market test 1 change and compare your Open Rate results as well as engagement metrics like Click Rate to determine which version was most effective.  Use that answer to be your winning send to the rest of your target market.

Here are 5 simple A/B tests that you can use today!

  1. Subject Lines
  2. Image Choices
  3. Color Choices
  4. Promotional Offers
  5. Placement of your Purchase Link

With CrowdConnect the official email marketing platform powered by WhatCounts your test results are easy to read as you analyze your subscribers.    

If you are a current client learn more about how to set up A/B tests in CrowdConnect using our Knowledge Base.’s Alfred™ to Provide Contactless Ticketing Convenience for Fans at NASCAR’s DAYTONA 500 and DAYTONA Speedweeks Events

COSTA MESA, Calif. (February 8, 2021) – announced today its new Alfred mobile platform will power the access control for the start to NASCAR’s 2021 season with DAYTONA Speedweeks presented by AdventHealth events and the DAYTONA 500 at Daytona International Speedway. To provide a tap-and-go experience that moves fans quickly into the venue, NASCAR will validate all ticket entry for fans this week with Janam’s XT3 handheld devices powered by Alfred, a contactless solution that offers the most advanced digital ticketing technology. 

The DAYTONA 500, known as The Great American Race, draws the largest audience in motorsports for the iconic race event celebrated for its drama, pageantry and thrills along the high banks at the World Center of Racing.

Alfred is the proprietary all-in-one access control solution provided by for ticket validation. Comprehensive and agile, Alfred is directly integrated with ProVenue®, providing the back office operations with enhanced ticket tracking, ticket history, and more.  When deployed on  Janam’s XT3, Alfred delivers digital ticketing and a safe, secure, and contactless fan experience. Purchased tickets are delivered directly to each NASCAR fan’s phone and may be securely stored in Apple Wallet™ or  Google Pay™. Upon arrival at DAYTONA International Speedway, fans may simply position their phone close to XT3 and the integrated proximity-based NFC technology automatically pulls the digital ticket, accelerating validation and reducing contact between staff and fans.

“Migrating to the platform has been a great first step in our ticketing evolution across all NASCAR-owned facilities to create a more convenient buying experience and gate entry process for our fans,” said Kari Gritton, Managing Director, Consumer Strategy, NASCAR. “The Alfred technology makes mobile ticketing simple and easy, allowing use of digital wallets along with providing data collection opportunities for remarketing purposes.”

Alfred supports complex ticket validation rules including specific entry restrictions and timed admission that makes coordinating social distancing much easier. With 280 Janam devices being shared for NASCAR-owned facilities including Auto Club Speedway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix Raceway, Richmond Raceway, Talladega Superspeedway, and Watkins Glen International, the access control solution allows NASCAR to move fans quickly and safely through its entry gates.


Janam is a leading provider of rugged, mobile computers and pedestal-mounted access solutions. Small, light and affordable, Janam’s handheld devices deliver powerful computing performance, superior barcode scanning, state-of-the-art NFC, and proven ruggedness. As a key component of contactless digital ticketing systems, Janam’s handhelds and accessories enable venues of all types and sizes to increase guest throughput, eliminate fraud, reduce costs and connect more meaningfully to their customers. Learn More.

ABOUT is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

How can my venue get ready to re-open?

Reopening your venue after this hard-hitting pandemic is likely one of the most difficult operational tasks your venue will take on.  But as the world opens up and begins to embark on its new normal, re-opening may mean surviving yet another tough year.  While the world begins to reopen and embark on its new normal, re-opening may mean surviving yet another difficult year.

Developing strategies to make this possible – can make all the difference.  To get you started – has put together some simple steps to help your venue succeed while keeping your patron and staff safety as a top priority. 

What is Social Distance Seating?

Social Distance Seating in short is making room for pods or groups of the same party to sit with one another, while maintaining a minimum distance from a different pod or group.  

5 Simple Strategies to Social Distance Seating. 

  1. Plan Seating Configuration Accordingly – Consider setting up your venue seating based on general admission configurations (seating by zones) to separate parties.  Alternately consider planning reserved pod-seating.  By examining your venue map and patterns in multi-ticket purchases you can map out an optimal reserved seating configuration to sell in pods.
  • Save Your Seats Appropriately – Use a ticketing platform like ProVenue to manage your inventory with extended seat definitions, and hold codes.  
  • Empower Your Patrons – Provide digital tickets and self-service ticket management for your patrons with a web-application like MyProVenue you can minimize staff and patron contact.  Consider software that has the flexibility to forward tickets while maintaining social distance pods as well as one that makes flexible schedules work.  We all know there will be some movement – so make sure that patrons can manage exchanges, vouchers, and account credits without overburdening your staff.
  • Talk to Your Patrons – In times of trouble – MORE communication is better.  Use whatever customizable text you can to provide your patrons all the information they need to purchase socially distanced seats and enter your venue safely.   In MyProVenue, from purchase flow to event day messages, can be customized to provide guidelines, venue rules and more.  When “talking” to patrons consider using QR codes to quickly direct patrons to key messaging including: how to access digital tickets and safety protocols. 
  • Go Contactless at the Entrance – Pedestals that use Near Field Communication (NFC) technology are a great way to limit the staff scanning at entry and VIP areas as they can be unattended.  Also consider hand-held devices that use NFC to reduce entry friction. makes contactless simple with Alfred, our all-in-one access control solution, which syncs seamlessly with ProVenue our ticketing platform and MyProVenue our patron digital ticketing technology.   

For more information and to find out how we can help your venue

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In a year filled with so many unknowns and challenges, the Moscow Ballet with the help of brought some holiday magic to those in need.  The experience began with a commitment to support The Young and Brave Foundation, a nonprofit organization that supports families of children and young adults during their battle with cancer. 

Throughout the run of the Great Russian Nutcracker, the Moscow Ballet was able to help support donations as well as give two special ballet bears a home in the arms of Kalea & Noah Avery, through The Young and Brave Foundation.  

The surprises and delight did not stop there as the Moscow Ballet was able to offer up more holiday magic with children from three additional nonprofit organizations across the country, BeYoutiful Foundation, Camp Good Days, and Roswell Park, all had an opportunity to meet the exceptionally talented ballerina Anna Trofimova, of the Moscow Ballet this Saturday, December 12 in a live video call.

The event started with Trofimova introducing herself to the children, and showing them different detailed costumes from the Nutcracker, Swan Lake, and a traditional red tutu, Trofimova’s favorite color.  Each child then had the chance to ask the ballerina different questions, from “What do you do in your free time?” to “Who is your favorite superhero?”.  

A lot of laughs and fun were had by all, especially the aspiring future ballerinas on the call, and in that moment, life seemed suspended in mid-air like a magic leap.  Following the meeting, the children and their families were treated to an exclusive premiere streaming of the Moscow Ballet’s Great Russian Nutcracker before the public release.  

The Moscow Ballet also donated a number of beautifully crafted Nutcracker books to patients at the Roswell Park Hospital, and as a further token of their commitment to community you can share a digital copy of the Nutcracker story with your family and friends.

And don’t forget to experience the beloved official holiday classic, the Moscow Ballet’s Great Russian Nutcracker streamed safely from home with your loved ones. Get your ticket now.  

About T.Cares strives to make a difference not only in the ticketing industry, but also within the community. The T.Cares program seeks to support local community efforts by partnering with various nonprofit organizations to provide remarkable experiences for individuals and their families who may be facing hardships or various obstacles in their lives.

The Young and Brave Foundation

The Young and Brave Foundation was established in 2009, it is a nonprofit organization to create a community of support for the families of children and young adults during their battle with cancer.  In March of 2011, The Young and Brave Foundation received its 501(c)(3) non-profit status with the vision of helping young adults and children diagnosed with all forms of cancer. Donate today!

Beyoutiful Foundation

The BeYOUtiful Foundation is a 501(c)3 non-profit organization committed to taking ACTION! Awareness has been created, it’s time to make a real difference. Designed to provide hope, love and a path to feeling beYOUtiful. Connecting salons & stylists to local survivors, providing online education (covering cutting, styling, utilizing wigs & dealing with chemo hair), we’re here from diagnosis to remission and beyond. From little girls, to bright young ladies, supermoms & businesswomen, the BeYOUtiful Foundation is for all of us. Click here to donate!

Roswell Park 

Roswell Park was one of the first institutions in the nation to be recognized by the National Cancer Institute (NCI) as a comprehensive cancer center. Roswell Park provides expert cancer care and conducts top-tier research aimed at finding ways to prevent and cure cancer, with NCI support. Three major studies have found that long-term survival rose from 6% to 20% overall, as well as within specific cancer types, for patients who were treated from the start at NCI-designated comprehensive cancer centers, compared with those treated elsewhere. Learn more and donate to Roswell Park today!

Camp Good Days

Camp Good Days provides residential camping programs at our beautiful Recreational Facility, located on the shores of Keuka Lake in Branchport, New York, as well as year-round recreational and support activities, in the Rochester, Buffalo and Syracuse, New York areas for children with cancer, sickle cell anemia, and the entire family.  At Camp Good Days, participants have the opportunity to regain some of what cancer has taken away from them. While a vast majority of our children reside in NY, Camp Good Days has no geographical boundaries and accepts children from all 50 states and all over the world. No child with cancer is ever turned away from Camp Good Days. Donate today!

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