Marketing your events can fall short if your email messages are riddled with mistakes. The best way to avoid mistakes is to check your work. Consider these tips to verify your marketing messages before they go out the door. Common…
Are your emails falling into SPAM traps? Event messages getting missed by potential patrons? Consider these tips to improve your message deliverability. What is a SPAM Trap? A SPAM trap is how an Internet Service Provider (ISP) protects subscribers from…
Who clicks matters. Your email subscriber data can help you understand your patrons, their interest in your events, the content that they care about and more. Planning to market your next event? Consider looking back at your previous emails with…
Email marketing is one of the most measurable marketing tactics you can use to track your ticket sales. You can look at everything from who opened your emails to what they clicked on as well as learn about their behavior.…
Do you want to deliver carefully personalized, deeply engaging content to your patrons and subscribers? All you have to do is ask them. A preference site campaign is a great way to provide your subscribers options. That way they can decide exactly what type of content to receive from you.…
Big event coming up? Without potential patrons to get the message, you are losing sales. Establishing a direct, personal communication with your patrons is vital to increasing your ticket sales. One of the easiest ways to increase patron acquisition is…
Get the candles ready, it’s time to make your patrons happier on their special day and improve your email performance. Birthday emails are an extremely simple way to get great opens, clicks, and conversions. Everyone wants to feel special on…
So, you’ve got your communication plan ready to go on email. But how will you know if your emails are driving up ticket sales? Conversion tracking! What is Conversion Tracking in emails? A “conversion” is typically when a subscriber performs…
Personalizing content can get tricky when you are trying to message all of your subscribers. Fortunately, dynamic fields make it easy to customize messaging without creating each individual email. What is dynamic content in emails? Dynamic content in emails are…
Does my image size matter in my emails? The short answer is yes.