Get the candles ready, it’s time to make your patrons happier on their special day and improve your email performance. Birthday emails are an extremely simple way to get great opens, clicks, and conversions. Everyone wants to feel special on…
So, you’ve got your communication plan ready to go on email. But how will you know if your emails are driving up ticket sales? Conversion tracking! What is Conversion Tracking in emails? A “conversion” is typically when a subscriber performs…
Personalizing content can get tricky when you are trying to message all of your subscribers. Fortunately, dynamic fields make it easy to customize messaging without creating each individual email. What is dynamic content in emails? Dynamic content in emails are…
Does my image size matter in my emails? The short answer is yes.
An automated welcome email series can be a great way to start your email subscriber relationship off right. An underestimated yet easy process to implement, the welcome series email campaign can yield high performance. What’s great about this tactic is…
Simple yet effective – segmenting your email lists to focus on your engaged subscribers can help you increase your open rates & clickthrough rates. Who is an “Engaged” Subscriber? An engaged email subscriber is someone that has last opened or…
Fun & Playful, Emojis: Can they help or hurt your emails? It seems like a small thing, but the subject line in an email is a major factor in increasing your open rate. But let’s not get ahead of ourselves…
Buttons, links, and other clickable actions are a major part of creating an email campaign with purpose. So, let’s get down to some strategies to help you improve your click-ability. The link is a powerful tool that can be placed…
