Lara Michaud, Author at Tickets.com

64th Annual DAYTONA 500 Packed House Powered by Tickets.com

Daytona, FL – Racing fans are ready for Daytona! The 64^thAnnual DAYTONA 500 will have a packed house according to Daytona International Speedway President, Frank Kelleher, “The fans have definitely spoken. We’re going to have a packed house for the 64^thAnnual DAYTONA 500, and we are happy to showcase a multitude of other opportunities for fans to be a part of the Great American Race, in addition to all of the other racing action that makes up Speedweeks Presented By AdventHealth.”

This iconic and momentous event is not to be missed. The 64^thAnnual DAYTONA 500 is the race where a victory is life-changing and career-defining. With a host of events during Speedweeks leading up to the DAYTONA 500, the energy, excitement, and power of being on-site live is palpable. Fans are ready to witness the event of a lifetime.

“Tickets.com is proud of its technology partnership with NASCAR and thrilled to see a packed house of fans at the 64^thAnnual DAYTONA 500,” Joe Choti, President and CEO, Tickets.com.

Learn more about this not-to-be-missed event.

Tickets.com’s Alfred™ to Provide Contactless Ticketing Convenience for Fans at NASCAR’s DAYTONA 500 and DAYTONA Speedweeks Events

COSTA MESA, Calif. (February 8, 2021) – Tickets.com announced today its new Alfred mobile platform will power the access control for the start to NASCAR’s 2021 season with DAYTONA Speedweeks presented by AdventHealth events and the DAYTONA 500 at Daytona International Speedway. To provide a tap-and-go experience that moves fans quickly into the venue, NASCAR…

¡Pleibol! The Indianapolis Indians celebrated Hispanic Heritage with the help of Tickets.com

(Indianapolis, IN) September 17^th marked a historical moment for the Indianapolis Indians. For the first time in franchise history, the Indianapolis Indians created a one-of-a-kind Hispanic Heritage celebration during the game with the help of Tickets.com.

T.Cares, the Tickets.com community outreach program and Indianapolis Indians Charities (IIC) worked together with La Plaza Inc., the longest-standing Latino nonprofit in Central Indiana to create this one-of-a-kind ¡Pleibol! experience.

The Hispanic Heritage Experience

To support the Hispanic Scholarship Fund for educational programs, social services. and workforce development efforts, IIC proudly presented La Plaza Inc. with an $8,000 check on field during a pregame ceremony. These funds will support student scholarships in $2,000 increments for the next four years.

T.Cares provided families within the La Plaza Inc. community with complimentary tickets and event t-t-shirts to the Indianapolis Indians game along with food and beverage vouchers.

The game began with an on-field performance by Grupo Folclorico Macehuani, an Indianapolis dance group focused on preserving Mexican culture and traditions through dance and music. Ballet Folklorico Mosaicos performed twice during the game on the dugouts after the third and fifth inning. This Indianapolis-based nonprofit, also based in Mexican culture, has traveled to Chicago, Louisville, Vincennes and beyond for performances.

The La Plaza Inc. families and staff were also featured participants in the Play Ball and Junior Announcer openings, the Victory Field postgame ringing and pre-fireworks ‘Spark for Change’ release.

About Indianapolis Indians Charities (IIC)

Indianapolis Indians Charities is a tax-exempt 501(c)(3) nonprofit organization dedicated to helping youth and families grow stronger together, learn more and live healthier lives. The nonprofit is focused on supporting organizations in four areas: youth development, family success, education and neighborhood development. For more on Indianapolis Indians Charities check out its website.

About La Plaza Inc.

La Plaza Inc. strives to strengthen youth, families and community through its linguistically and culturally appropriate services and community events. This year marks 50 years as the trusted liaison between Latinos and the larger Indianapolis community. For more on La Plaza Inc. check out its website.

About T.Cares

T.Cares is the Tickets.com community outreach program that supports nonprofit organizations and communities across the globe. It is the heart of what it means to have a human experience.

Strong partnerships with our clients and organizations help benefit the communities where we all work and live.

A small act of kindness can make a big impact on your community. Want to learn more about the Tickets.com T.Cares community outreach program? Contact us at T.Cares@tickets.com.

Learn more about our software and services at https://provenue.tickets.com/

Interested in becoming a client? Contact us

CrowdConnect Email Opens on Mobile Devices

Email Marketing: Opens by Device

Did you know that roughly 85% of email subscribers use smart phones to access email? And roughly 70% of mobile users delete badly formatted messages in under three seconds?

Time is short. Consider simple ways you can learn about your subscribers to improve your ticket sales on mobile.

Opens by Device

Opens by device is a quick report to understand whether your subscribers are opening emails on a mobile device or on a desktop. If you host a variety of events at your venue, this can also be a helpful tool to identifying which events are more likely to be opened on a mobile or desktop.

5 Quick Creative Considerations for Marketing Events on Mobile

Short subject lines. Longer subject lines may not display on a mobile device.
Keep images to under 600-pixel width. Some mobile devices can’t handle responsive designs.
Use a large font. A small screen makes fonts smaller, consider using a 14-pixel font to make it easier on the eyes.
Create a simple call to action. A button is an easy way to identify where a patron should click where as an image does not have that same effect.
Use a single-column templates. Multiple columns may condense and be hard to navigate on a small device.

CrowdConnect the Tickets.com official email marketing platform makes it easy to look at Open by device metrics.

If you are a current client interested in learning more about the Open by device reports within CrowdConnect, read on from our Knowledge Base.

Interested in CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts? Learn More.

Tickets.com supports Wolf Trap at the 50th Anniversary Gala

(Vienna, VA) – Last weekend, Tickets.com was proud to sponsor the Wolf Trap Foundation for the Performing Arts 50th Anniversary Gala, an event as bright and beautiful as the venue. All proceeds from the event directly support Wolf Trap Foundation’s arts and education community programs.

The evening began with a sip at the cocktail reception and sparkling conversations. Dinner was served in the recently renovated open-air pavilions located throughout the Park, whose grand, heavy timber, al-fresco structures were trimmed from table-top to tree-lines with lanterns, and décor that echoed of the natural surroundings. The dining experience was both elegant and fantastical with a locally sourced, fall-inspired menu. After dinner, guests were escorted to the Filene Center for remarks from Wolf Trap Foundation leadership and a private performance by The Avett Brothers.

Avett Brothers perform a private concert for Wolf Trap Gala Guests

The Filene Center

The Filene Center at Wolf Trap is an amphitheater built to embrace the beauty of the surrounding National Park while providing an exceptional venue in which to host performances from May through September each year. Performances cover the full spectrum of music and performing arts genres and patrons choose from covered seats within the cathedral-like open air pavilion or spreading out on the lawn under the stars.

Tickets.com is proud to ticket these exceptional performances and be part of the unparalleled experience that Wolf Trap provides to patrons.

At the conclusion of the concert, there was a celebratory after party in the open-air pavilions that included an infinity dance floor, interactive Wolf Trap trivia, imaginative experiences such as glittered champagne cocktails, and creative desserts with an unending conveyor belt of confections and a deconstructed apple pie.

Although the Filene Center performances have concluded this season, tickets are available now for The Barns at Wolf Trap performances and patrons can still experience exploring the 117 acres of Wolf Trap National Park for the Performing Arts.

About Wolf Trap

Wolf Trap Foundation for the Performing Arts is the official partner to the National Park Service in providing concert and performance programming within the park. As a nonprofit organization, Wolf Trap Foundation is dedicated to creating excellent performing arts experiences for the enrichment, education, and enjoyment of diverse audiences.

Wolf Trap National Park for the Performing Arts is a majestic natural setting for over 100 performances across all genres every summer. Home to the architecturally stunning Filene Center and the charmingly intimate Children’s Theatre-in-the-Woods, the 117-acre Park offers dining and hospitality amenities throughout the summer season, and year-round recreational opportunities, including hiking trails, picnic areas, and sledding.

Learn More

Welcome Harris County-Houston Sports Authority

The Harris County-Houston Sports Authority Brings World Table Tennis Championships to the US Using Tickets.com Technology

Costa Mesa, CA – It’s official, the Harris County-Houston Sports Authority (HCHSA), host of world-class, professional and regional sports events, has announced Tickets.com as their new ticketing technology provider for the World Table Tennis Championships (WTTC), this November.

“We are honored to be the first city in the Americas to host the WTTC”, said HCHSA Vice President Chris Massey. “Houston is known for producing elevated sporting events for fans, from start to finish. A good ticketing platform is essential because it serves as the first touchpoint that enhances our fan’s sporting experience. We are pleased to be working with Tickets.com to help us provide a premier experience for this historic moment in Houston!”

About World Table Tennis Championships

For the first time in the history of the sport, the World Table Tennis Championship will be held in the US at the George R. Brown Convention Center in Houston, Texas. This flagship event of the International Table Tennis Federation (ITTF) will run November 23-29 with tickets now on sale to the public.

“We’re thrilled to be part of this historic moment for the World Table Tennis Championship as the official ticketing software provider. Our ProVenue technology will help enable HCHSA and its fans alike to enjoy a safe and secure event experience,” said Tim Snyder, Vice President Business Development, Tickets.com

The Latest Ticketing Technology

The HCHSA will be operating on the Tickets.com suite of ticketing software including the ProVenue® platform, a full-service integrated ticketing solution designed to enable ticket sales, capture and optimize fan data.

In addition, the HCHSA will be showcasing their own brand to fans utilizing MyProVenue™, the patron-facing web application, entirely devoted to optimizing the fans’ desktop and mobile ticketing experience. The intuitive interface streamlines the actions of buying tickets and managing account preferences, all within a responsive framework that works flawlessly on any device. MyProVenue focuses on the Houston Sports fan experience, providing a higher level of flexibility and usability as they gear up for the World Table Tennis Championships.

Get tickets to the World Table Tennis Championship: here.

Interested in becoming a client? Contact us

About Harris County – Houston Sports Authority

The Harris County-Houston Sports Authority maintains the facilities and services the debt of the world-class, professional sports venues it was created to build. To support this primary mission, Houston Sports serves as a leading proponent for attracting sporting events to Houston and for promoting the city as a home for sports-related activities, to ultimately enhance Houston’s economic development and bring better quality of life for its residents. Houston Sports also created the annual Houston Sports Awards to honor the area’s outstanding athletes. www.houstonsports.org

CrowdConnect Email Marketing: Stop Sending to SPAM and Junk

Email Marketing: SPAM-less

Are your emails falling into SPAM traps? Event messages getting missed by potential patrons? Consider these tips to improve your message deliverability.

What is a SPAM Trap?

A SPAM trap is how an Internet Service Provider (ISP) protects subscribers from getting unwanted and unsolicited mail from ever reaching an inbox. If caught in the trap, your IP address and your ‘from domain’ will be blocked.

How does it affect my event marketing?

When your domain and IP address get blocked, your marketing messages don’t reach your subscribers’ inboxes, your deliverability rates sink, and restoring your venue’s reputation can becoming a large undertaking.

Here are some tips to keep your messages out of SPAM and junk mail:

Who Gets Your Messages…?

Make sure you create a permission-based subscriber list and continue to focus on those who engage with your messages. The Open Rate and Click Rates are key indicators in this area.

Content is King!

Create content that is relevant, engaging to your subscribers and keep testing to optimize your performance. Read more about A/B testing.
Using a wide array of styles, colors, and font sizes (especially larger then 12pt) can be a formatting no-no and easily make your subscribers think your email is SPAM. So, stick to a simple palate.

Subject Lines Matter!

Besides creating an incentive to read an email, subject lines can encourage subscribers to mark your messages as SPAM. Consider the following when creating your subject lines:

Using ALL CAPS can appear as if you are shouting. Make sure whatever you capitalize actually needs it – when in doubt – skip the CAPS.
Multiple exclamation points don’t necessarily create a sense of drama, they can come across as false enthusiasm. Instead consider focusing your subject line on relevant, thought-provoking copy.
Just like multiple exclamation points, using too many Emojis can affect your deliverability. Consider what Emoji is relevant, and how many, if any, are necessary for your target audience. Read more about using Emojis.
Special characters like “$” and “#” can also trigger your subscribers to think your email is SPAM. So, if you don’t need them, leave them out.
There are a lot of words that SCREAM SPAM and can quickly get you blacklisted. Make sure to avoid using words/phrases like: “Free”, “Best Price”, “No Obligation”, “Discount”, “Will not Believe Your Eyes”, “Why Pay More”, “This isn’t Spam”, “This Won’t Last”. Instead try focusing on subjects with personalization, such as “Hi [Name], do you want to go to a concert?” Check out this list of SPAM trigger words.

Interested in CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts? Learn More.

Cincinnati Reds Renew Tickets.com Through 2026

Costa Mesa, CA – Tickets.com and the Cincinnati Reds announced today that they are renewing their long-standing partnership through 2026. Tickets.com is proud to continue bringing the latest in ticketing technology to the Reds fans.

“Tickets.com has been a great partner of the Reds since the 2017 season and we are excited to continue the partnership to provide our fans the best ticketing experience possible,” said Aaron Eisel, Reds Vice President of Ticketing and Business Development.

ProVenue^® Ticketing Technology

ProVenue is the back-office ticketing solution that houses a comprehensive suite of integrated features, products, and services to help clients enhance ticket sales, marketing efforts, and overall patron experience. Joe Choti, President & CEO of Tickets.com, added,

“We’ve enjoyed a long and great history together with both MLB and the Reds. Continuing this partnership with the Reds allows us to keep building on that foundation and provide Reds fans with the best of what’s to come from our ProVenue platform.”

Interested in tickets to a Cincinnati Reds game? Learn More

Learn more about the Cincinnati Reds

ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services.

Email Marketing: Who Clicks Matters

Who clicks matters.

Your email subscriber data can help you understand your patrons, their interest in your events, the content that they care about and more.

Planning to market your next event?

Consider looking back at your previous emails with an Event Report.

An Event Report can help you identify which of your contacts have taken specific actions such as opening your email, clicking on individual links, and even unsubscribing. Plus, an Event Report can be run for specific email campaigns or for a given date range.

Once you know who is engaging, you can improve targeting for future marketing efforts.

Who matters?

The ones who clicked and the ones who did not.

If you promoted multiple concerts in the same email campaign, then you can use reports to identify which contacts clicked on each variation. You can then decide who to follow up with on one concert, both concerts, or none based on that information.

For those who did not click, perhaps a new marketing message will be your plan.

The email readers and nonreaders.

Open rate can also tell you a lot about your marketing message. For instance, if you are testing your subject lines with multiple email campaigns to sample audiences, email opens can provide you with insights on the strength & success of your subject line.

Read more about the value of the A/B test to improve your open rates.

With CrowdConnect you can quickly run Event Reports that will help you better understand your subscribers as well as your patron marketing strategies.

Interested in CrowdConnect? Learn More

Already a CrowdConnect user? Check out how to run an Event Report now.

Email Marketing: What Did I Send?

Email marketing is one of the most measurable marketing tactics you can use to track your ticket sales. You can look at everything from who opened your emails to what they clicked on as well as learn about their behavior. It all starts with knowing your reports. Are you ready to dive into your data?

What kind of reports are most often used?

The most commonly used email reports are deployment reports. These reports provide a detailed, in-depth overview of who receives, opens, and clicks on your emails. This information is essential in understanding the reach and impact of your sent emails, so you can go back and see what is effective and improve your email marketing and overall ticket sales.

Common metrics in Deployment Reports:

Total emails sent
Total emails delivered
Volume of unique subscribers that opened the email
Volume of unique subscribers that clicked in the email

Analyzing your email reports:

Consider what it is you actually want people to do after they read your emails before looking at the data. Are you just looking to see who read the email?

Looking at who clicked on your event? Hone in on that click-through rate.

In CrowdConnect you can quickly see and access your reports in a dashboard view for easy-to-read insights.

If you are a current client, learn more about Deployment Reports on our Knowledge Base.

Interested in CrowdConnect? Learn More

3D Digital Venue™, a Certified Registered Developer

3D View from Seat Expands with Tickets.com® & 3D Digital Venue™ Seat Management Portal

Costa Mesa, CA – Tickets.com, through its Registered Developer Program, expanded its partnership with 3D Digital Venue™ to improve the season ticket holder and overall patron experience.

3D Digital has been a certified Registered Developer solution since 2018 and worked with the Texas Rangers™ to optimize the fan experience at Globe Life Field, they helped enhance the design for Globe Life Field as well as the online sales experience for patrons. This year 3D Digital and Tickets.com expanded those offerings by introducing the Seat Management Portal.

Seat Relocation

The Seat Management Portal is a tool created by 3D Digital Venue that provides patrons the ability to manage their season ticket renewals, seat changes, upgrades, and plan changes. The Seat Management Portal works with an API to ProVenue® (the comprehensive ticketing solution from Tickets.com), allowing season ticket holders to access their previous season seats, and decide whether they want to keep them, or relocate some and even all of them to another area of the stadium. To make a better decision, the 360º view of the chosen locations visually displays what season ticket holders can expect this season.

3D Digital Venue

The 3D Digital Venue platform uses a 3D virtual reality representation of a venue, as well as a 360° view from each seat to improve the seat selection experience. Starting with a bird’s eye view of the venue, the season ticket holders select the seating section and then the individual seat to examine the view to make an informed choice based on the view.

For more on 3D Digital Venue check out their website.

Read more on the Texas Rangers 3D Digital story.

About Tickets.com